Don’t start your career on old media

Live commerce, which started in China, is now spreading all over the world through Korea.

About 20 years ago, I studied hard as a media industry architect. Many companies have tried to develop data broadcasting, interactive TV technology that they wanted to do on TV.

I think that the numerous efforts that companies try to connect consumers to shopping after watching TV videos have resulted in a useless investment. Set-top box companies wanted to create standards centered on set-tops, TV makers thought they had supremacy, and terrestrial broadcasters thought they were the core.

But the technology they invested in now became an investment that no one knew about. Consumers now consume more PCs/webs than TVs and are now accessing most of their lives on mobile devices. The problem is that video experiences on mobile platforms are so easy to transform into interactive. Once you experience it, you never want to turn on the TV.

There was such a discussion at another startup debate that I participated in today. “How do you judge a startup entering a heavily regulated industry as an investor?”.

For reference, the TV/media industry is also a fairly regulated field. However, looking at the current situation, in the end, the old media with many regulations did not change, and services that provide innovative simplicity to consumers in the new media, PC and mobile, which were not regulated at all, are shaping the future.

Innovation in consumer goods platforms is never created on the “old platform”.

I want to talk to my son too. Don’t start your career at all where it looks stable and is rated as “old media” or “old platform”.

Innovation is dangerous, but if the direction is right, it is definitely worth investing in life. See the direction and participate in the new platform. Don’t forget that it’s a shortcut to your own growth.